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Marketing collaterals
Document Design

Purpose

Before convincing someone to buy your products or services, you must nurture them through the buyer’s journey with the right collateral for each stage. Targeting different audiences with the appropriate marketing materials will help to generate new leads. It will promote products and campaigns, entice new customers, re-engage existing ones, and build brand awareness.

Awareness stage

eBooks

Blog posts

Pillar pages

Decision stage

Proposals

Presentations

Re-engagement emails

Consideration stage

Case studies

White papers

Corporate brochures

Loyalty stage

Corporate magazines

Newsletters

Reports

The marketing equation

“Using only the essential text and the graphic images in the right proportion will definitely make the collateral easier to follow and help the audience to retain the information.”

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